Dunnes, Irelands largest and leading department store contacted Heartbeat to design and supply a baguette stand that seamlessly aligned and integrated with existing fixtures.
Our design team’s focus was on creating baguette baskets, a seemingly simple component that would play a pivotal role in elevating the visual appeal of the bakery department. The baguette basket design was meticulously crafted and prototyped allowing Dunnes to assess the design in a real-world setting.
Once approved, Heartbeat initiated volume production to meet the demands of 97 stores across Ireland. The production phase involved maintaining high-quality standards and adhering to strict timelines to ensure a smooth and timely integration into store.